Why Is Ford Discontinuing The Focus Rs

Adrianna November 30, 2021

Why Is Ford Discontinuing The Focus Rs

Compact car manufactured by the Ford Motor Company since 1998

Motor vehicle

Ford Focus
2018 Ford Focus ST-Line X 1.0.jpg

2018 Ford Focus ST-Line X
Overview
Manufacturer Ford
Production 1998–present
Body and chassis
Class Compact car
Body style 3 or 5-door hatchback
4-door sedan/saloon
5-door estate
2-door coupe (US)
2-door coupé-cabriolet (Europe)
Layout Front-engine, front-wheel drive, (most models) or all-wheel drive (RS only)
Chronology
Predecessor Ford Escort (Europe, North America and Argentina)
Ford Laser (Asia and Oceania)

The Ford Focus is a compact car (C-segment in Europe) manufactured by the Ford Motor Company and created under Alexander Trotman's Ford 2000 plan, which aimed to globalize model development and sell one compact vehicle worldwide. The original Focus was primarily designed by Ford of Europe's German and British teams.[1]

The Focus was released in July 1998 in Europe, succeeding the Ford Escort, and replaced the Mazda Familia-derived Ford Laser in Asia and Oceania along with the Laser-based North American Escort. Wayne Stamping & Assembly started producing the Focus for North America with sales beginning in 1999. The last North American-produced Focus rolled off the line at the Michigan Assembly Plant on May 4, 2018.[2] Production of the fourth generation Focus began in 2018 in Germany and in China.

First generation (1998) [edit]

Ford Focus Hatch (first generation facelift)

Ford Focus Sedan (first generation)

Ford Focus estate (first generation)

Ford of Europe introduced the Focus in 1998 to the European market as a replacement for the Ford Escort. The decision to name the new car the "Ford Focus" was made in early 1998, as Ford's senior management had been planning to keep the "Escort" nameplate for its new generation of small family cars. A last-minute problem arose in July 1998 when a Cologne court, responding to a case brought by the publisher Burda, ordered Ford to avoid the name "Focus" for the cars in the German market since the name was already taken by one of its magazines (Focus).[3] This eleventh-hour dispute was resolved, however, and the car was launched with the name Focus. The Focus MK1 was awarded the 1999 European Car of the Year award.[4] The project manager for the Ford Focus at Dunton was Rose Mary Farenden.

Ford of North America began marketing the Focus in September 1999 for the 2000 model year, with some changes from the European version. The car was launched as a three-door hatchback, four-door sedan, and five-door wagon; a five-door hatchback debuted in 2001.[5]

In 2002, Ford launched its highest performance version of the Focus, called the Focus RS. It came with a 2.0-litre turbocharged Duratec RS engine, a Quaife ATB limited-slip differential, Brembo brakes, and a host of other performance changes, combined with a much more aggressive appearance, and was available only in Ford's Imperial blue. 70% of the components found on the Focus RS were unique, revised or uprated. This original Focus RS was only available in Europe with a limited run of 4501 cars being built; just under half (2147) of these were sold in the UK.

For decades, in the U.S., small cars like the Focus were seen as a tool to draw in younger buyers looking for a cheap basic transportation and to increase auto makers' fleet average fuel economies to meet U.S. federal standards.[6] Ford was said not to concern about losing money on the Focus so the company could sell gas guzzlers for big profits.[6] However, recent sales of new Focus's have been able to maintain lower or overall discounting incentive rates than many competing vehicles in its class.[7] Many industry insiders view cars like the Focus as 'compliance cars' because of their role in helping to bring up the corporate fleet average fuel economy to meet current fuel-economy standards.[8]

Second generation (2004) [edit]

Europe [edit]

Ford Focus Hatch (second generation facelift)

Ford Focus Hatch (second generation facelift)

Ford Focus Sedan (second generation)

The second generation Focus was launched at the Paris Motor Show on September 25, 2004 as a three and five-door hatchback and an estate, although the new car was previewed,[9] in 4-door sedan form, as the "Focus Concept" developed by Ford Europe at the Beijing Motor Show in mid-2004.

The basic suspension design, which contributed much to the Mk 1's success, was carried over largely unchanged from its predecessor. Along with a 10 percent stiffer bodyshell, according to Ford this offers a better ride, but critics claimed the car lacked the precise and poised handling of the Mk 1. The same body styles as the Mk 1 Focus were offered, though the sedan did not appear until mid-2005. A two-door coupé-cabriolet with a retractable hardtop was added to the line-up in 2007.

The Focus Mk 2 is larger and considerably heavier than its predecessor: it has a 25 mm (0.98 in) increase in wheelbase, and is 168 mm (6.6 in) longer, 8 mm (0.31 in) taller, and 138 mm (5.4 in) wider. As a result, the interior and boot space have increased. New technologies include a KeyFree system, a solar-reflect windshield, adaptive front lighting, Bluetooth hands-free phones and voice control for audio, telephone, and climate control systems.

Stylistically, the Mk 2 features the same design language found in the Mondeo and Fiesta. Although still recognisable as a Focus, the new car uses styling features from the abandoned B-Proposal for the original Focus which never reached production.

In 2005, Ford released a MK.II version of Ford's sports division of Focus, the Focus ST. This one produced 225 bhp (168 kW) and could achieve a 0–60 mph (0–97 km/h) time of 6.4 seconds, and a 152 mph (245 km/h) top speed, using a 2.5-litre, five-cylinder turbocharged engine originating from Volvo.

2007–2008 saw a minor facelifted version introduced, featuring Ford's Kinetic Design philosophy. Major changes included a new bonnet with more creases, the removal of all mouldings along the doors and sides, new sculpted pull back headlights, and the big trapezoidal lower grille.

In 2009, the new Focus RS was launched, with a modified version of the 2.5-litre engine found in the ST.

North America [edit]

Ford Focus (North America second generation)

Ford Focus (North America second generation)

For the North American market, development followed a separate path. Since debuting at the 2007 North American International Auto Show, the restyled 2008–2011 generation was available as a two-door coupe and four-door sedan; the hatchbacks and wagon were discontinued. The interior was redesigned, including new seats, a new dashboard design with message center on top of the dashboard, ambient lighting, dashboard panels that simulate brushed aluminum, and Ford's voice-controlled Sync audio/Bluetooth system. Also included in the redesign was a support beam behind the dashboard for extra structural rigidity.

Though informally considered as the second generation, it was never officially referred to as such by Ford since its platform was the same as the first generation.

Third generation (C346; 2011) [edit]

Ford Focus hatchback (Pre-facelift)

Ford Focus hatchback (Mark III facelift)

Ford Focus (Pre-facelift)

Ford Focus hatchback (Mark III facelift)

For the third generation, Ford reunited both international and North American models by releasing the international Mk3 worldwide. The previous North American version was discontinued, and the new model was launched simultaneously in North America and Europe in early 2011, both having started production late in 2010.[10] [11]

In designing the Ford Focus, a group of young designers used what's called the Third Age Suit in order to simulate the physical limitations of an elderly person. The suit, which restricts the wearer's movements, allowed for insights that were implemented into the car's design.[12]

Ford unveiled the Ford Focus at the 2010 North American International Auto Show. The car shown was a five-door hatchback model, also debuting a new 2.0-litre direct injection inline-four engine. A five-door station wagon was also made available at launch.[13] The new generation launched simultaneously in North America and Europe in early 2011, with production having started in late 2010.[11] Production in Asia, Africa, Australia[14] and South America was scheduled to follow later but the plan for Australian production was later dropped and that market and New Zealand were supplied, along with Asia, from a new factory in Thailand where output began in June 2012. This new generation of Focus incorporates a redesigned cabin with new materials and new entertainment technologies.[ clarification needed ] Sharing the same chassis as the LW MKI Focus, the exterior of the Focus has been updated to reflect a more modern style.

A significant amount of the new models of the first year experiences problems with rust underneath the front bonnet, partly due to issues with the seam sealer used between the structural part of the bonnet and the skin, which allowed water to seep in and create corrosion (similarly to other Ford models of the period). Other issues included rust developing on the trunk lid of the hatchback model due to vibrations of a plastic insert creating friction and wearing out the paint on the metal skin of the lid. Later models included a relocated park brake lever, redesigned adjustable front head rest and a redesigned accessory 12v plug that is more ergonomic.

Ford previewed the third generation facelifted model at the 2014 Geneva Motor Show.[15] The updated version features a new redesigned front end design, incorporating Ford's new family grille and slimline headlights. The ST and RS models, the latter of which features an upgraded version of the 2.3-litre engine from the Ford Mustang, will continue Ford's performance range. The RS now has all-wheel drive. The new 2015 model year update Focus range will be offered with a 1.5-litre turbocharged four-cylinder "EcoBoost" powerplant available in 110 and 132 kW (148 and 177 hp) outputs in place of the current older 1.6-litre and 2.0-litre offerings. A revised 2.0-litre turbo-diesel TDCi engine, with an output of 110 kW (148 hp), will also be offered. [ citation needed ] Another new feature is the 2016 Ford Focus RS's "Drift Mode", which allows the driver to more easily and safely drift the car.[16]

Fourth generation (C519; 2018) [edit]

Ford Focus hatchback (fourth generation)

Ford Focus estate (fourth generation)

Ford Focus hatchback (fourth generation)

Ford Focus sedan (fourth generation)

On April 10, 2018, Ford unveiled the European and Asian-market versions of the fourth-generation Focus, to mark the brand's 20th anniversary. As in the previous generation, the model is available with sedan, hatchback and estate bodystyles.

The exterior features a sportier design, while Ford described its interior as being simpler. The company also emphasized technology featured in the new model, including the Sync 3 infotainment system, FordPass Connect, and the CoPilot360 driver assistance suite.

A crossover SUV trim level known as the Active is available with the hatchback and estate bodystyles. The car also has a Vignale luxury trim level.

In April 2018, Ford announced that all passenger vehicles but the Mustang would be discontinued in the North American market, in order to focus on trucks and SUVs. The Focus Active was intended to be the only version of the model available in the market,[17] but Ford cancelled these plans in August 2018 over tariffs imposed by the U.S. government on exports from China, as the model is manufactured in the country.[18]

Ford limited sales of fourth generation Focus in its 4-door saloon form in Estonia, Latvia, Lithuania, Serbia, Montenegro, North Macedonia, Albania, Bulgaria, Romania, Moldova, Turkey, Cyprus as well as many Asian and African countries. Ford no longer sells the Focus in Russia, Belarus and Kazakhstan due to a broader reorganization of their European branch.[19]

In April 2020, Ford confirmed there are no plans for a fourth generation Focus RS model due to pan-European emissions standards and high development costs.[20]

In October 2021, the model received a new facelift, launched for the European market.

Motorsport [edit]

Rallying [edit]

The first Focus World Rally Car made its debut in rallying and the World Rally Championship on the 1999 Monte Carlo Rally with Colin McRae and Simon Jean-Joseph at the wheels of the two cars, replacing the Escort. It was immediately on the pace, setting many fastest stage times, but an illegal water pump meant that the two cars were excluded from that event. McRae went on to give the Focus WRC its maiden victory on the Safari Rally in February of the same year, and took victory again in the following rally, the Rally Portugal.

The MkI Focus WRC went on to achieve further victories over the years for McRae, Carlos Sainz, and Markko Märtin from then until it was phased out in favour of the MkII offering in late 2005.[21] This car, a winner in both Marcus Grönholm's and Mikko Hirvonen's hands in the two-car factory BP-Ford World Rally Team that contested the 2006 World Rally Championship, duly racked up the manufacturers' title,[22] spelling the end of a formidable twenty-seven-year wait for such an honour in this series for the Blue Oval. The team successfully defended the manufacturers' title in the 2007 season.[23] The Focus WRC was used until the 2010 season, when it was announced that the new Fiesta will replace the Focus from 2011 and onwards.[24]

All the rally cars are built, prepared, and run for Ford by M-Sport, the motorsport team based in Cockermouth, Cumbria in Northern England. The team is managed by Malcolm Wilson, a well known British former rally driver.[25]

Touring cars [edit]

Besides rallies, the Focus has also been used in the SCCA Speed World Challenge Touring Car Series, the TC 2000, resulting champion in 2003, 2005, 2010, and 2012.

A Focus was entered into the 2006 Swedish Touring Car Championship season.

The Ford Focus ST made its debut in the 2009 British Touring Car Championship season, with Arena Motorsport. During its second season, the car ran on liquefied petroleum gas, taking the first BTCC win for a car powered by this fuel at Brands Hatch. In 2011, Arena (also known as Team AON) shifted to the newer Focus Mk3, while Motorbase Performance drove the ST version. Both cars had engines built to the Next Generation Touring Car engine rules. Motorbase continues to compete with the Ford Focus ST.

This car won four drivers' championships of the Argentine TC 2000/Súper TC 2000 championship (2003, 2005, 2010 and 2012). The first three of the Oreste Berta Ford YPF team with official support from Ford Argentina.[26]

Arena Motorsport entered two Ford Focus Mk3s in the 2012 World Touring Car Championship season for Tom Chilton and James Nash. The best result is 6th place by Nash in the Race of Morocco.

In 2008 Ford South Africa entered two modified Focus ST models into Class T (reserved for turbocharged production vehicles) of the local Bridgestone Production Car Championship (essentially a Touring Car formula). They secured the Class T driver's titles in 2009 and 2011.

The car had success in the 2013 China Touring Car Championship,[27] and won its class in the 2014 Liqui Moly Bathurst 12 Hour. The Focus that raced in the 2014 Bathurst 12 Hour was powered by a 5.0 L Ford Coyote V8 engine.

Sales [edit]

Calendar Year Europe[28] China[29] U.S. Canada[30] Mexico Australia Thailand
1998 29,399
1999 488,679 55,896[31]
2000 513,347 286,166
2001 543,378 264,414[32]
2002 519,451 243,199[33]
2003 440,383 229,353
2004 432,426 208,339[34] 11,422
2005 449,942 12,391 184,825 26,861
2006 440,735 79,752 177,006[35] 27,718
2007 406,944 124,991 173,213 24,013
2008 364,316 112,552 195,823[36] 32,082 15,623
2009 313,866 134,360 160,433[37] 21,831 9,602 11,089
2010 269,412 172,270 172,421[38] 23,452 9,234 9,848
2011 292,427 188,961 175,717[39] 25,736 11,974 12,863
2012 241,329 296,360 245,922[40] 27,936 13,123 18,586
2013 225,102 403,640 234,570[41] 25,781 11,303 19,180
2014 222,297 391,781 219,634[42] 22,392 15,116 1,700[43]
2015 232,160 246,085 202,478[44] 21,101 7,112 936[45]
2016 212,083 225,924 168,789[46] 16,627 6,783 525[47]
2017 212,353 172,126 158,385[46] 11,306 5,953[48] 363[49]
2018 199,197 66,654 113,345[50] 9,546 3,875[51] 130[52]
2019 224,401 50,738 12,480[53] 1,545 3,682[54]
2020 173,853 34,506

References [edit]

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External links [edit]

Wikimedia Commons has media related to Ford Focus.
  • Ford Focus US – Official website
  • Official brochures: 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016
  • Ford Focus Australia – Official website
  • Ford Focus UK – Official website
  • Ford Focus ST US – Official website
  • Ford Focus ST Australia – Official website
  • Ford Focus ST UK – Official website

Why Is Ford Discontinuing The Focus Rs

Source: https://en.wikipedia.org/wiki/Ford_Focus

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